![]() ![]() That’s when our hero experienced his “a-ha”, eureka moment! He realized the same dynamic held true in the business world. But, there were so many of them, that they quickly morphed into one mass herd of boring. ![]() In the book, the author told a story about driving through a French countryside heavily populated by herds of brown & black cows. And they will do it on the World Wide Web without any need to involve advertising agencies, marketing companies or traditional media platforms. In others words, create something so unbelievably, undeniably great and extraordinary, that otherwise ordinary people will do a great job telling everyone they know about your creation. The book encouraged companies and their people to produce remarkable products and services for specific groups of customers who were likely to by-pass traditional media to spread positive word of mouth. The Purple Cow took a different view of the crumbling media-industrial complex. The little book with the unusual title was written back in 2003 for those who believed that creative advertising had become less effective because of clutter, more clutter, advertising avoidance and shrinking attention spans. Once upon a time, an odd-looking, diminutive book was written that would change the business and marketing world. ![]()
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